Above is a sample of simple minimilistic logos designed by myself for use by companies and to brand their businesses. None are currently in use but are all available. I created these in adobe illustrator as vectors which means they can be produced at any size without being distorted.
Visit https://www.behance.net/abifuller for more of my work :)
I wanted to try and utilise some of my photographs within my logo so scanned in my fineliner drawings from the previous post ready for editing. I was inspired by one of my circular logos which had a semi-circular space underneath which I felt would be perfect to contain a photo. I combined the image with the logo and played about with the colouring of the text and the type of photo I had in the space. Additionally I tried filling bolder text with a gradient one with yellow and blue representing the sun and the sky and the other with green and blue – like the sky and the grass.
I used another image to fill the space of the letters and removed the black line element. I think the lines were possibly constricting the logo a bit and not allowing much leeway. I thought that the text possibly became hard to read so layered the line drawing back behind the photo text and nudged it slightly to the right making a shadow like appearance. And also used the technique of lino printing to create some additional logos.
Although I like the result of all of these styles of logo, I am staring to realise possibly a fineliner design isn’t the best option for my project due to the natural elements of the brand. I should possibly look at using some sort of printing method to produce a more rough organic line like the lino pints.
As ‘The Range’ emerged as the favourite name from my survey I’ve begun to experiment with some typography ideas for the logo. To make these, I used fineliner to create a number of different designs to compare and contrast between. I like this technique as its fairly simple to conduct if you have good ideas on text styles and each letterform has its own character. I aimed to produce a variety of logos, differing each one from the next as much as possible. I changed the font, size, spacing and arrangement of the letters to communicate my intentions.
I was influenced by my surroundings when completing this task, looking at different font styles on posters/textbooks/signage. I was surprised at how many different fonts and styles I could spot in just one room.
I thought the majority of these were appropriate to my project as they were hand-drawn and of a simple design. I particularly liked the ones in a circular/ egg-shaped design as they had clean edges and were of an appropriate size for a poster/advertisement.
Haven’t posted in a while but thought i’d update you as to where I am now! From my previous photos I took of my chickens I set out to create some illustrations to use in my project. I began by creating digital illustrations using a mixture of textures such as wood, paper and wallpaper. In Photoshop using the polygonal selection tool I selected key areas and parts of the chicken such as eyes, comb and beak, simplifying each part as I go. I wanted the result to be posters which advertise the product (eggs) and also to promote the free-range element, familiarising the customer with the source of their eggs. I created several ‘characters’ which I feel would be particularly appealing to children which I plan to use throughout my project to represent the brand.
These posters would be displayed either in the Shop or around the product due to the fact there is a lack of information on them. They would be displayed as a series and characters would be repeated on products.
These are some primary images I have taken to influence my current project. I used my Canon 1000D and I aimed to capture some shots of chickens ranging and doing their day to day things! I really like how these images turned out as I captured a good ranged of angles, some close ups and some wider shots. I was also able to capture the chickens on their own and in groups. I plan to use these photos to illustrate from and also to make labels for my egg cartons. When editing these photos I adjusted the colours in them to make them more vivid. Hope you like them!
The final project of my course involves us picking our own starting point, which can be anything as long as it it Justified. We need to be able to manage our time throughout the project and come up with a final outcome to display at our end of year show. I have decided to focus my project on Organic Foods by branding my own Farm Shop.
Nowadays there is great pressure on companies to produce organic and ‘good for you’ products, which help the environment and there is a high demand for locally sourced ‘fresh’ produce. I plan to focus on the Garden Centre as a business, they often sell their own home grown products and offer pick your own services for fruits such as strawberries and raspberries. I plan to look at how and why these products are so appealing to us and analyse the difference in packaging between free range and ordinary products such as eggs. I will research and compare existing ‘good for you’ companies who utilise organic branding and also look at artists who use a range of techniques such as lino printing, mono printing and collage to create typography and illustration. I aim to take primary photos of free-range chickens and eggs and use these as a source to illustrate from. As an outcome for this project I would primarily like to create an overall brand, experimenting with packaging designs for farm grown products like egg box’s, honey jars and brown paper bags, poster advertisements for a pick your own service and a farm shop logo. I could also make an organic restaurant menu, book about locally sourced products or campaign stickers in favour free range foods. There are a variety of outcomes to choose from with this project and a lot of opportunity to develop ideas and research relevant companies/designers.
Above is a few packaging styles I found inspiring and will help me to develop a final product.
To decide on a name for my Company I created an online poll so people can vote for their favourite from a list of options I came up with. This research is helpful to me because it allows me to see what the consumer would like and what sounds appealing to others. If you’d like to help me with my research, you can vote at the poll here: http://www.easypolls.net/poll.html?p=512cb388e4b05a936af9ae9a
…The Colours of fruit and vegetables if you don’t know any French! Here are the images from my final book pages! (all thats left to do is print and do some more time consuming binding!) I used my collage illustrations from earlier which i’d scanned in and removed the book page background. I repeated and flipped these illustrations to make a circular colour design which I thought created quite a lovely pattern providing they were just fruit and vegetables! I used my own type face for the lettering, sort of a fancy french style font, matching well with my delicate illustrations :) I’d drawn these in fine liner and scanned into photoshop but I place them over a colour (Which i’d colour picked from the actual illustration) and deleted the writing on the colour layer, to reveal a negative spaced print! The layout has the illustration central to each page with the English and the top, and French at the bottom. Hope you like them :)
Japanese Stab Binding is the art of binding pages together to create a book. You only need to make a few holes to bind a book, but I’ve researched into some more elaborate techniques using 10 or more holes. I wanted to practise this technique to help me decide how to bind my final piece for my Fruit and vegetable project. I chose to bind with a deep purple string as I felt this contrasted the cover well. With this 13 holed bind, I found I needed a extra long piece of thread, so took me a while to complete as I had to be careful not to tangle it up! As my pages were quite thick, I marked out the location of each hole and stabbed through each before threading. This helped me a lot as I could be more accurate with my threading and didn’t have to part each page as I was going along. Each hole had its own number and these were the instructions I followed to make it:
EXIT = needle pointed DOWN and ENTER = needle pointed UP
enter 1 (leave a tail of thread, but don’t knot it)
exit 2, wrap around the edge
-exit 2 again
enter 3, wrap around the spine
-enter 3 again
enter 4, wrap around spine
-enter 4 again
exit 7, wrap around spine
-exit 7 again
exit 8, wrap around spine
-exit 8 again
enter 11, wrap around spine
-enter 11 again
exit 13, wrap around the edge
-exit 13 again
enter 12, wrap around the spine
-enter 12 again
enter 10, wrap around the edge
-enter 10 again
enter 1, wrap around the edge
-tie off at 1 with beginning tail
Confusing right! Took me 2 attempts as the first time I went wrong and got lost in the instructions, but I’m happy with the way it has turned out! :) Will probably try a couple more before I decide on a pattern for my final
For the second stab binding I tried I decided on experimenting and inventing my own! I punched in 12 holes across a line and created some triangular shapes :)
For some Primary research for this project, I visited my local supermarket and gained permission to photograph some of the fruit and vegetables they have displayed in their store. I like the way each basket is grouped by colour and type and wanted to document as many different types of fruit and possible, only photographing the mass of food, making sure not to get the basket in the picture. When I was photographing I found that there was large amounts of both green and white/brown foods so grouped these images together in photoshop to create a colour palette of food.
Researching Photographer Linda Lundengreen who’s work focus’s on grouping foods and packaging by their colour, I was inspired to take my images and arrange them in this way. Her teardrop-shaped stylings are very visual representations of food which incorporate the formal elements of pattern shape and most importantly colour.
I really like the work of Lundgren because she captures the colour of food in a stylish and interesting way. Her images really capture your eye. Her photos are taken from a bird’s eye view; this allows you to see the whole composition clearly. The black background draws your eye towards the colour. Appearance is an important part of what makes food so appetizing, especially their bright vivid colours. While we typically see foods organised by type or taste, seeing them in groups of colours gives a completely different perspective.
Quote from Linda Lundgren;
‘I grew up in Stockholm, where people, urban life, design and fashion became a great source of inspiration’‘