The final project of my course involves us picking our own starting point, which can be anything as long as it it Justified. We need to be able to manage our time throughout the project and come up with a final outcome to display at our end of year show. I have decided to focus my project on Organic Foods by branding my own Farm Shop.
Nowadays there is great pressure on companies to produce organic and ‘good for you’ products, which help the environment and there is a high demand for locally sourced ‘fresh’ produce. I plan to focus on the Garden Centre as a business, they often sell their own home grown products and offer pick your own services for fruits such as strawberries and raspberries. I plan to look at how and why these products are so appealing to us and analyse the difference in packaging between free range and ordinary products such as eggs. I will research and compare existing ‘good for you’ companies who utilise organic branding and also look at artists who use a range of techniques such as lino printing, mono printing and collage to create typography and illustration. I aim to take primary photos of free-range chickens and eggs and use these as a source to illustrate from. As an outcome for this project I would primarily like to create an overall brand, experimenting with packaging designs for farm grown products like egg box’s, honey jars and brown paper bags, poster advertisements for a pick your own service and a farm shop logo. I could also make an organic restaurant menu, book about locally sourced products or campaign stickers in favour free range foods. There are a variety of outcomes to choose from with this project and a lot of opportunity to develop ideas and research relevant companies/designers.
Above is a few packaging styles I found inspiring and will help me to develop a final product.
To decide on a name for my Company I created an online poll so people can vote for their favourite from a list of options I came up with. This research is helpful to me because it allows me to see what the consumer would like and what sounds appealing to others. If you’d like to help me with my research, you can vote at the poll here: http://www.easypolls.net/poll.html?p=512cb388e4b05a936af9ae9a
abifuller 